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Organizational Description

BUSINESS OVERVIEW

Jaya Shree Textiles a Unit of Aditya Birla Nuvo Ltd. is a leading player in Linen and Wool segment of the Global Textile Business. It has significantly revolutionized the Indian and foreign textile market by popularizing ‘Linen’ across a wide customer base with its brand “Linen Club”. Jaya Shree Textiles sells its products in over 50 countries, spanning all the six continents of the World. It has an annual turnover of about Rs 800 crores. The company offers a wide range of products such as Linen Yarn, Linen Fabric, Worsted Yarn and Wool Tops.

Jaya Shree Textiles was established in 1949 at Rishra in Hooghly district of West Bengal. It has successfully sailed through ups and downs of Textile Business and today it has emerged as a leader in Linen and Wool Business in India. There were 42 Textile Mills operating in West Bengal in 1970s out of which only 4 - 5 mills have survived and Jaya Shree Textiles is the only mill which has proven track record of success. Keeping pace with the time and requirement it had changed the product portfolio which shows the emphasis of strategic direction and skillful execution.

Today linen and wool products are the key drivers of its textile business. The four product groups are working as four Strategic Business Units (SBUs). They are: Linen Spinning, Linen Fabric, Wool Combing and Worsted Spinning All the four SBUs are driven by the common goal of making the workplace a source of creativity, innovation, and self-fulfillment for all employees.

The company has relevant international system certification viz. ISO 9001: 2008, ISO 14001: 2004, OHSA 18001: 2007 and SA 8000: 2008. Also the Oeko Tex certificate has been obtained towards testing for harmful substances according to Oeko Tex Standard 100.

Aditya Birla Nuvo Ltd. is a flagship Company of the Aditya Birla Group. It is a diversified conglomerate in the billion-dollar league, with a dozen businesses under its umbrella. The razor sharp focus on each business has made it a leading player in most segments.



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